Springer, Michael
Influencer Marketing is in the FTC's Crosshairs
The Federal Trade Commission renews commitment to enforcing review and endorsement marketing by sending letters to more than 700...
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Springer, Michael
- Aug 31, 2021
Rising Liability for Social Media Influencers
Attention all social media influencers! Pay attention to Petunia Products, Inc. v. Rodan and Fields LLC, a case from the Central District...
Springer, Michael
- Feb 24, 2020
New Rules Coming for Influencer and Social Media Marketing
Last week, the FTC announced that it would review its Endorsement Guides. The Guides – last updated in 2009 – help influencers,...
Springer, Michael
- Jun 6, 2019
Startups Should Use Influencers—But Avoid the Pitfalls
Influencer marketing is a growing trend. But as it grows, it draws more attention from regulators. Ensure that your business is protected.
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