
Influencer Marketing is in the FTC's Crosshairs
The Federal Trade Commission renews commitment to enforcing review and endorsement marketing by sending letters to more than 700 companies, advising them that they could incur significant legal penalties if they use endorsement marketing in ways that fail to comply with the FTC’s guidance on the matter. In October, the Federal Trade Commission sent thousands of letters with “Notices of Penalty Offenses” to an “array of large companies.” More than 700 of these letters advised